In an exclusive interview with Ben Ari, Patrick Frank, co-owner of Float Factory, shares insights on leveraging social media to expand an ecommerce business. Float Factory, a company founded by Patrick and his co-founder Tommy, aims to revolutionize water toys and bring excitement to water activities. With their unique approach, they have achieved remarkable success in the industry. In this interview, Patrick discusses his journey, exciting experiences, lessons learned, and top strategies for marketing an ecommerce business.
Patrick Frank, provides valuable advice on using social media to promote and grow an ecommerce business. Having experienced success with Float Factory, Patrick shares his journey, emphasizing the importance of creating a marketable product and building a brand narrative that resonates with customers. He highlights the significance of working with a PR firm, adopting an omnichannel approach, and establishing partnerships with small retail stores. Patrick also reveals an upcoming project—a waterproof, remote-controlled pool float—which showcases the company's commitment to innovation. Additionally, he discusses the importance of giving back to the community and supporting charities as a core aspect of business development.
Read the full interview on Medium.com to gain insights from Patrick Frank and discover his strategies for utilizing social media to drive ecommerce success.